Overview
SMstudy
® Certified
“Marketing Strategy Specialists” facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy
® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Study Material
- SMstudy Guide – Marketing Strategy, A Comprehensive Guide to Marketing Strategy: 294 pages – A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK® Guide or SMstudy® Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services. This first book in the SMstudy® Guide series focuses on Marketing Strategy, providing a unique process-oriented framework that, when effectively used, ensures a thoughtful and methodical approach to building and implementing marketing initiatives, and yields a Marketing Strategy that is comprehensive, aligned across all departments and functions of the business, and designed for success.
- Marketing Strategy Professional Student Workbook: 102 pages – A comprehensive workbook covering syllabus areas concerned with Marketing Strategy Professional Certification as defined in the SMstudy® Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy® Guide, Book 1—Marketing Strategy.
- Marketing Strategy Professional Chapter Test Booklet: 21 pages – Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts. Students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.
- Marketing Strategy Professional Student Case Study 1: 17 pages – This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practical understanding of the concepts of Marketing Strategy.
- Marketing Strategy Professional Student Case Study 2: 19 pages – This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practical understanding of the concepts of Marketing Strategy.
Exam Format
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
Exam Format
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.
Prerequisites
Candidates should have a minimum of 3 years work experience. It is preferable to complete the SMstudy
® Certified Marketing Strategy Professional certification and study all processes in the SMstudy
® Guide – Marketing Strategy book before applying for the SMstudy
® Certified Marketing Strategy Specialist certification.
Key Features
- 6 months access
- Expert tutor support
- Physical Certificate
- Fully mobile compatible
- 2 Examination Retakes Voucher
- Exam simulator & revision modules
- Increase your earning potential by 25%
- PMI Pdu’s (Professional development units)
- Marketing Strategy Fundamentals Training and Examination
- Marketing Strategy Specialists Training and Examination
Course Includes:
