Description

SMstudy^® Certified “Marketing Research Specialists” facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy^® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.

Exam Format

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.

Prerequisites

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy^® Certified Marketing Research Professional certification and study all processes in the SMstudy^® Guide – Marketing Research book before applying for the SMstudy^® Certified Marketing Research Specialist certification.

Key Features

Course Outline

Introduction

• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview

Define Research Problem and Choose Research Design

• Design Research Problem
• Choose Research Design

Data Collection

• Collect Secondary Data
• Collect Primary Data

Data Processing and Data Analysis

• Data Processing
• Data Analysis

Data Interpretation and Reporting

• Data Interpretation
• Reporting