Description

SMstudy^® Certified “Marketing Research Experts” are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy^® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.

Exam Format

• Multiple choice
• 180 questions
• No negative marks for incorrect answers
• 240-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.

Prerequisites

Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy^® Certified Marketing Research Specialist certification and study all processes in the SMstudy^® Guide – Marketing Research book before applying for the SMstudy^® Certified Marketing Research Expert certification.

Key Features

Course Outline

Introduction

• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview

Define Research Problem and Choose Research Design

• Design Research Problem
• Choose Research Design

Data Collection

• Collect Secondary Data
• Collect Primary Data

Data Processing and Data Analysis

• Data Processing
• Data Analysis

Data Interpretation and Reporting

• Data Interpretation
• Reporting