Overview
SMstudy
® Certified
“Digital Marketing Specialists” facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy
® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.
Exam Format
- Multiple choice
- 140 questions
- No negative marks for incorrect answers
- 180-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Digital Marketing Specialist.
Prerequisites
Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy
® Certified Digital Marketing Professional certification and study all processes in the SMstudy
® Guide – Digital Marketing book before applying for the SMstudy
® Certified Digital Marketing Specialist certification.
Key Features
- 2 Examination Retakes Voucher
- Physical Certificate
- PMI Pdu’s (Professional development units)
- 6 months access
- Fully mobile compatible
- Exam simulator & revision modules
- Increase your earning potential by 25%
- Expert tutor support
- Digital Marketing Fundamentals Training and Examination
- Digital Marketing Specialist Training and Examination
Course Outline
Introduction
- A Brief History of Digital Marketing
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels
- Understand Available DM Channels
- Evaluate DM Channels
Plan and Develop DM Channels
- Plan and Develop Website Channel
- Plan and Develop Mobile Channel
- Plan and Develop Social Media Channel
Optimize Website
- Optimize Website for Reach
- Optimize Website for Relationship
- Optimize Website for Reputation
Optimize Mobile/Tablet/Devices
- Optimize Mobile Site and App for Reach
- Optimize Mobile Site and App for Relationship
- Optimize Mobile Site and App for Reputation
Optimize Social Media
- Optimize Social Media for Reach
- Optimize Social Media for Relationship
- Optimize Social Media for Reputation
Other Important Elements of DM Channels
- E-mail Marketing
- Web Analytics
- Search Marketing
- Popular Social Media Platforms
- Affiliate Marketing
- Search Engine Optimization
Course Includes:
