Marketing Research Professionals Certification Course

By Upgrade Skill

By Scrum Alliance

Course Includes:
Category: .

Overview

SMstudy® Certified “Marketing Research Professionals” facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.

Exam Format

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Research Professional.

Prerequisites

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate certification and study the recommended processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional certification. All required resources are provided as part of the online certification course.

Key Features

  • 6 months access
  • Expert tutor support
  • Physical Certificate
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • Increase your earning potential by 25%
  • PMI Pdu’s (Professional development units)
  • Marketing Research Fundamentals Training and Examination
  • Marketing Research Expert Training and Examination

Course Outline

Introduction

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design

Data Collection

  • Collect Secondary Data
  • Collect Primary Data

Data Processing and Data Analysis

  • Data Processing
  • Data Analysis

Data Interpretation and Reporting

  • Data Interpretation
  • Reporting
 
Duration 6 Months Access
Fully Accredited: Self Paced
COURSE FEE:
$399
Purchase Now