Marketing Research Specialists Certification Course

By Upgrade Skill

By Scrum Alliance

Course Includes:
Category: .

Overview

SMstudy® Certified “Marketing Research Specialists” facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.

Exam Format

  • Multiple choice
  • 140 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.

Prerequisites

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification.

Key Features

  • 6 months access
  • Expert tutor support
  • Physical Certificate
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • Increase your earning potential by 25%
  • PMI Pdu’s (Professional development units)
  • Marketing Research Fundamentals Training and Examination
  • Marketing Research Expert Training and Examination

Course Outline

Introduction

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design

Data Collection

  • Collect Secondary Data
  • Collect Primary Data

Data Processing and Data Analysis

  • Data Processing
  • Data Analysis

Data Interpretation and Reporting

  • Data Interpretation
  • Reporting
 
Duration 6 Months Access
Fully Accredited: Self Paced
COURSE FEE:
$499
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