Description

SMstudy^® Certified “Digital Marketing Professional” facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A SMstudy^® Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.provided as part of the online certification course.

Exam Format

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Digital Marketing Professional.

Prerequisites

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy^® Certified Digital Marketing Fundamentals certification and study the recommended processes in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Marketing Strategy Professional certification. All required resources are provided as part of the online certification course.

Key Features

• 2 Examination Retakes Voucher
• Physical Certificate
• PMI Pdu’s (Professional development units)
• 6 months access
• Fully mobile compatible
• Exam simulator & revision modules
• Increase your earning potential by 25%
• Expert tutor support
• Digital Marketing Fundamentals Training and Examination
• Digital Marketing Professional Training and Examination

Course Outline

Introduction

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

Understand and Evaluate Digital Marketing (DM) Channels

• Understand Available DM Channels
• Evaluate DM Channels

Plan and Develop DM Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

Optimize Website

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

Optimize Mobile/Tablet/Devices

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation

Optimize Social Media

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

Other Important Elements of DM Channels

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization